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The Rise of Stick Formulations in Personal Care
The Personal Care industry is witnessing a shift toward solid formulations, with solid perfumes and deodorants leading the charge. As consumer demand grows for sustainable, travel-friendly, and plastic-free alternatives, brands are discovering the unique advantages that natural waxes bring to this format.
The natural deodorant segment continues to grow, driven by consumers seeking aluminum-free alternatives without compromising efficacy. Natural waxes play a crucial structural role in these formulations, providing the ideal balance of firmness, spreadability, and skin compatibility.
Technical Benefits to Natural Waxes:
- Optimal consistency: Natural waxes create stable, non-greasy textures that glide smoothly during application
- Active ingredient delivery: Wax matrices facilitate controlled release of antimicrobial and anti-odour compounds
- Moisture management: Selective wax combinations help regulate moisture without blocking natural perspiration
Sunflower Wax - An upcycled hard, crystalline, high melting-point vegetable wax obtained through the winterization of sunflower oil.
Rice Bran Wax - An upcycled hard, crystalline, high melting vegetable wax obtained from rice husks providing a rigid structural network of wax crystals.
Fruit Peel Wax - A soft wax derived from the berries of the Rhus succedanea tree to increase pay off and improve sensorial.