22nd April 2026

Create interesting textures with Hydroxyethylcellulose!

Our Vida-Care™ HEC is a highly efficient non-ionic thickening agent that gives a silky, silicone-like lubricity to formulations. It is naturally derived from cotton and helps to improve emulsion stability and benefit the sensory experience for hair and skin care applications. It can also be used in combination with other rheology modifiers to provide interesting texture effects.

Our favourite formulations containing Vida-Care™ HEC are:

Gotu Glow

This K-Beauty inspired serum has a clear mucin texture thanks to Vida-Care™ HEC which enhances the spreadability, and provides a silky, smooth slip to the skin.

GLB Gotu Kola Extract WG (Centella asiatica) adds soothing and anti-inflammatory properties whilst NiaPure™, Ectoin® natural, HyaClear® 7 keep skin glowly, hydrated, and nourished.

Rebuilding Serum

Strengthen hair strands with our lightweight milky hair serum. Naturally derived Vida-Care™ HEC provides a silky glide to the water phase, whilst giving structure and stability. Vida-Care™ GHTC 02 has a cationic nature helping to aid in the deposition of the actives.

The actives of used are EverBond®, to strengthen hair and rebuild bonds, and KeraPlant Z NPNF to repair split ends, preventing mechanical damage.